AI Global Report '25The hidden power of AI: What companies still don’t know (but should)
Findings from our global research, including 100+ practical prompts, little-known tools, and learnings from 1,500 leaders on what’s being done — and what’s ahead — to avoid falling behind on AI.
What you’ll find inside
European insights on what we do (and don't) know about AI
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Key thoughts from those leading on AI
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How AI is much more than ChatGPT
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100+ must-have prompts that get things done
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Context
78% use AI at work, but are they realizing its full potential?
Everyone uses AI, but only a few mastered it. Going beyond the basics is what separates simple users from those leveraging it to transform their work and lives. Here’s how.
Methodology
We surveyed 1,500 business leaders
Discover how European companies are adopting AI — their challenges, opportunities, and real-world impact.
Download the full report with 100+ ready-to-use prompts, expert interviews, and market-specific insights.
European insights on what we do (and don't) know about AI
Why do we think AI is going to replace us? What do European business leaders think?
The hidden revolution: what skills will survive in the AI era?
Leaders embrace AI—but don’t trust it completely. Is AI 100% reliable? Will it ever be?
Key thoughts from those leading on AI
Introducing
Jaime de Mora
CTO for Startups & Digital Natives at Microsoft EMEA. He drives innovation across European companies through strategic partnerships.
