{"id":88682,"date":"2022-12-15T19:58:29","date_gmt":"2022-12-15T17:58:29","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/?p=88682"},"modified":"2023-06-23T10:17:14","modified_gmt":"2023-06-23T08:17:14","slug":"employer-branding-tips","status":"publish","type":"post","link":"https:\/\/factorialhr.com\/blog\/employer-branding-tips\/","title":{"rendered":"Employer branding: 5 tips to better communicate it"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">An effective employer branding strategy can help you build a solid reputation, both internally and externally. It <\/span><b>strengthens your position in the employment market<\/b><span style=\"font-weight: 400;\">, and it helps you attract quality talent to your business. Building a positive employer brand is also a great way to <\/span><b>keep your workforce happy<\/b><span style=\"font-weight: 400;\">. And this is important for a number of reasons. For one thing, according to a study published by Forbes, <\/span><span style=\"font-weight: 400;\">happy employees are 20% more productive than unhappy employees<\/span><span style=\"font-weight: 400;\">. They are also far more likely to <\/span><b>stay at your company in the long term<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in order to get the most from your brand as an employer, <\/span><b>you need to communicate it effectively<\/b><span style=\"font-weight: 400;\">. After all, there\u2019s no point in building a narrative about your company if nobody knows about it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we will share <\/span><b>5 essential tips to help you better communicate your employer brand<\/b><span style=\"font-weight: 400;\">. We will also share a few <\/span><b>examples of successful employer branding <\/b><span style=\"font-weight: 400;\">strategies to show you how the right approach can benefit your business.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/factorialhr.com\/templates\/employer-branding-strategy-template\"><img decoding=\"async\" class=\"alignnone wp-image-91738\" src=\"https:\/\/factorialhr.com\/wp-content\/uploads\/2022\/12\/31112229\/Employer-branding-strategy-template-NEW-1-300x300.jpg\" alt=\"\" width=\"381\" height=\"381\" srcset=\"https:\/\/factorialhr.com\/wp-content\/uploads\/2022\/12\/31112229\/Employer-branding-strategy-template-NEW-1-300x300.jpg 300w, https:\/\/factorialhr.com\/wp-content\/uploads\/2022\/12\/31112229\/Employer-branding-strategy-template-NEW-1-150x150.jpg 150w, https:\/\/factorialhr.com\/wp-content\/uploads\/2022\/12\/31112229\/Employer-branding-strategy-template-NEW-1-160x160.jpg 160w, https:\/\/factorialhr.com\/wp-content\/uploads\/2022\/12\/31112229\/Employer-branding-strategy-template-NEW-1-80x80.jpg 80w, https:\/\/factorialhr.com\/wp-content\/uploads\/2022\/12\/31112229\/Employer-branding-strategy-template-NEW-1.jpg 525w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/a><\/p>\n<p><b><div class=\"js-toc toc\">\n<p class=\"js-toc-title toc__title\">Table of Contents<\/p>\n<nav id=\"fac_toc_nav\" class=\"js-toc-nav toc__nav\" aria-label=\"Table of Contents\"><ol class=\"toc__list toc__list--level-1\"><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-1\" href=\"https:\/\/factorialhr.com\/blog\/employer-branding-tips\/#importance-of-employer-branding\" title=\"Importance of employer branding\u00a0\" data-target-id=\"importance-of-employer-branding\">Importance of employer branding\u00a0<\/a><\/li><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-2\" href=\"https:\/\/factorialhr.com\/blog\/employer-branding-tips\/#5-employer-branding-essentials\" title=\"5 employer branding essentials\u00a0\" data-target-id=\"5-employer-branding-essentials\">5 employer branding essentials\u00a0<\/a><\/li><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-3\" href=\"https:\/\/factorialhr.com\/blog\/employer-branding-tips\/#examples-of-great-employer-branding\" title=\"Examples of great employer branding\u00a0\" data-target-id=\"examples-of-great-employer-branding\">Examples of great employer branding\u00a0<\/a><\/li><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-4\" href=\"https:\/\/factorialhr.com\/blog\/employer-branding-tips\/#employer-branding-with-factorial\" title=\"Employer branding with Factorial\u00a0\" data-target-id=\"employer-branding-with-factorial\">Employer branding with Factorial\u00a0<\/a><\/li><\/ol><\/nav><\/div><\/b><\/p>\n<h2><strong>Importance of employer branding\u00a0<\/strong><\/h2>\n<p><a href=\"https:\/\/factorialhr.com\/blog\/employer-branding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Employer branding<\/span><\/a><span style=\"font-weight: 400;\"> is the process of building your reputation as an employer. It reflects <\/span><b>whether or not your business is perceived as being a good place to work<\/b><span style=\"font-weight: 400;\">. Whether you have intentionally built your brand in line with a clear strategy, or you have left it to chance, the job market has an opinion about <\/span><b>who you are, what you stand for, and which values make your organization unique<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your employee brand is built on a number of aspects. These include <\/span><b>the perceptions of your past, present, and future employees<\/b><span style=\"font-weight: 400;\"> and your <\/span><b>candidate and hiring experience<\/b><span style=\"font-weight: 400;\">. It also takes into account your <\/span><b>employee value proposition<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/factorialhr.com\/blog\/evp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">EVP<\/span><\/a><span style=\"font-weight: 400;\">). This is the value you offer employees in exchange for their experience, talents, and skills. What\u2019s more, your employer brand is reflected in every stage of your employee lifecycle, from your hiring practices to the learning opportunities you offer employees, and the environment you create for your workforce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The better you are at building and promoting your employer brand, the more likely you are to <\/span><b>attract and retain a talented and productive workforce<\/b><span style=\"font-weight: 400;\">. In fact, a positive brand is the only way to <\/span><b>stay relevant <\/b><span style=\"font-weight: 400;\">in a competitive job market. It\u2019s also the foundation of building a strong company culture where employees can thrive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this means that it is essential that you define clear strategies for both <\/span><b>internal branding and external branding<\/b><span style=\"font-weight: 400;\">. This includes establishing guidelines and processes for <\/span><a href=\"https:\/\/factorialhr.com\/blog\/internal-communications\/\" target=\"_blank\" rel=\"noopener\"><b>internal communications<\/b><\/a><b>, social media marketing, and the collection of employee feedback<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>5 employer branding essentials\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As we just mentioned, like it or not, <\/span><b>your employer brand already exists<\/b><span style=\"font-weight: 400;\">. It is based on the perceptions of your past and present employees, as well as the opinions of the wider job market. Before a candidate decides whether or not they will apply for a position at your company, they will already have an informed opinion about who you are as an employer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news, though, is that <\/span><b>you have the power to shape your employer brand<\/b><span style=\"font-weight: 400;\"> by implementing a proactive external and internal communications strategy.\u00a0\u00a0<\/span><\/p>\n<p><b>The right employer branding communication strategy can help you<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enhance your brand image and reputation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Appeal to a wider talent pool<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your candidate and employee experience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop employee engagement and build a thriving workforce<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But what exactly does an effective employer branding communication strategy consist of?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at <\/span><b>5 essential tips for building and communicating a solid employer brand<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><strong>Know and understand your audience\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first step, before you define your employer brand, is <\/span><b>understanding who your audience is and how you can best appeal to them<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by identifying a few <\/span><b>key profiles<\/b><span style=\"font-weight: 400;\"> that represent the typical candidates that you want to attract to your organization. Which skills and characteristics do they possess? What core values are they looking for in an employer? What are the best channels to reach them? Which content types would best resonate with them? In terms of employee experience, what are their expectations? Are there any specific perks or benefits that would help you stand out from your competitors? It is especially important to consider these questions when trying to <a href=\"https:\/\/factorialhr.com\/blog\/next-generation\/\">attract Gen Z talent<\/a>. Know your audience and understand them to be able to create the right work culture for them. <\/span>Be as specific as you can here.<\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve done that, you can identify <\/span><b>which parts of your company culture you need to highlight through your employer brand in order to meet these expectations<\/b><span style=\"font-weight: 400;\">. That way, your employer branding communications strategy will appeal to the specific profiles that you want to recruit.<\/span><\/p>\n<h3><strong>Internal and external employer branding\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to remember that your employer branding communications strategy shouldn\u2019t just be focused outward. <\/span><b>External branding is essential, but it\u2019s equally important to include internal branding tactics in your approach<\/b><span style=\"font-weight: 400;\">. You want your employees to feel that they are an important part of your employer brand. In fact, with the right strategy, they can be your biggest promoters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good way to help your employees feel connected to your organization is by using an <\/span><b>internal communications system<\/b><span style=\"font-weight: 400;\"> to keep them in the loop. This doesn\u2019t have to be anything too technical. Just make sure there are open lines of communication in your organization. Your employees should be notified of any important developments in your business to help them feel that they belong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, <\/span><b>make sure that the image you promote through your employer branding communications strategy aligns with how your employees perceive you<\/b><span style=\"font-weight: 400;\">. This will help you create a positive and transparent company culture that drives engagement. In contrast, if a candidate joins your company with unfounded expectations of who you are as an employer, then they are likely to be very disappointed once they join the team. And this could seriously damage the trust and reputation you have developed in the job market.\u00a0<\/span><\/p>\n<h3><strong>Create compelling content\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you understand who you are and who your audience is, it\u2019s time to <\/span><b>develop compelling content to sell your employer brand<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content should <\/span><b>promote the benefits that you have to offer as an employer<\/b><span style=\"font-weight: 400;\">. It should convince potential candidates that you can offer them a great employee experience if they join your company; that you are a <\/span><b>great place to work<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve defined your employer branding content strategy, you need to identify <\/span><b>which channels would be best for sharing your message<\/b><span style=\"font-weight: 400;\">. <\/span><b>Social media<\/b><span style=\"font-weight: 400;\"> is a good place to start. For example, you could post regular <\/span><a href=\"https:\/\/factorialhr.com\/blog\/employee-spotlight\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">employee spotlights<\/span><\/a><span style=\"font-weight: 400;\"> to promote a sense of team spirit. Or you could <\/span><b>share stories<\/b><span style=\"font-weight: 400;\"> about how your company has evolved over time through a company newsletter. Sharing <\/span><b>short videos about everyday life at your organization<\/b><span style=\"font-weight: 400;\"> can also be a great way to show candidates what your company culture is like. Whatever formats you choose, make sure your content is <\/span><b>positive, appealing, and compelling<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also a good idea to have an attractive and user-friendly website that <\/span><b>highlights your core values and culture as an employer<\/b><span style=\"font-weight: 400;\">. Use your \u201cAbout Us\u201d section to explain who you are and what you stand for. You could even include a few <\/span><b>employee testimonials<\/b><span style=\"font-weight: 400;\"> here to help showcase the benefits of your employee experience.\u00a0<\/span><\/p>\n<h3><strong>Improve the candidate experience\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The candidate experience is another important element of your employer branding communications strategy. For one thing, <\/span><b>how you treat your candidates is a direct reflection of how you treat your employees<\/b><span style=\"font-weight: 400;\">. If you don\u2019t offer a positive experience at each touchpoint in the hiring process, then you will probably put a lot of candidates off. Plus, <\/span><b>if a candidate has a bad experience with your hiring process, they are likely to tell others about it<\/b><span style=\"font-weight: 400;\">. And this can quickly damage your reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by creating <\/span><b>a roadmap of the entire candidate journey<\/b><span style=\"font-weight: 400;\">. Identify each interaction that might influence their opinion of you as an employer. This includes the research phase, the application process, interviews, job offers, and onboarding. <\/span><b>Are you giving a positive impression of the company at each of these stages? Is there room for improvement?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re unsure, you could start sharing <\/span><b>candidate surveys<\/b><span style=\"font-weight: 400;\"> to get feedback directly from the people who have experienced your processes firsthand. You might be surprised by what you uncover.\u00a0<\/span><\/p>\n<h3><b>Gather and listen to feedback<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, and perhaps most importantly, make sure you <\/span><b>collect regular employee feedback to monitor your evolving employee experience<\/b><span style=\"font-weight: 400;\">. This will help you understand whether your workforce views you as a good employer. And this is usually a good indication of how the outside world perceives you, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a number of internal communications tools you can use to collect employee feedback. For example, you can share regular <\/span><b>pulse surveys<\/b><span style=\"font-weight: 400;\">, create <\/span><b>anonymous polls on social media<\/b><span style=\"font-weight: 400;\">, or put a <\/span><b>suggestion box<\/b><span style=\"font-weight: 400;\"> in a common area. You could also share regular <\/span><b>eNPS surveys<\/b><span style=\"font-weight: 400;\"> to find out how satisfied your workforce is. These are all highly effective ways to gather honest feedback. Then, once you\u2019ve gathered all this valuable information, you can <\/span><b>include your insights in your employer branding strategy<\/b><span style=\"font-weight: 400;\">. That way, you will know exactly what messages you need to communicate in order to build a solid brand.\u00a0<\/span><\/p>\n<h2><strong>Examples of great employer branding\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at a couple of <\/span><b>examples of successful employer branding strategies<\/b><span style=\"font-weight: 400;\"> that have helped two well-known brands make names for themselves as great places to work.\u00a0<\/span><\/p>\n<h3><strong>Patagonia\u2019s employer branding<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Outdoor retailer Patagonia has built a powerful employer brand and company culture. It has done this by <\/span><b>continuously communicating its commitment to corporate social responsibility <\/b><span style=\"font-weight: 400;\">(CSR) and making sizable donations to charity. In fact, it has done this so successfully that the company is now widely regarded as a <\/span><b>pioneer in CSR<\/b><span style=\"font-weight: 400;\">. And this reputation has helped to further promote the company\u2019s employer brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The retailer has also developed a <\/span><b>unique Patagonia company culture<\/b><span style=\"font-weight: 400;\"> that has added value to its employer brand. Essentially, Patagonia has nurtured a culture of sustainability in line with its core value of \u201c<\/span><b>using business to protect nature<\/b><span style=\"font-weight: 400;\">\u201d. For example, its hiring policy is centered around finding candidates with interests and experiences that reflect the ethos of the company. And it has implemented a series of sustainability initiatives that positively resonate with its employees, such as paid leave for employees who volunteer for environmental NGOs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this has helped Patagonia develop a global reputation as a trailblazer in successful employer branding strategies.\u00a0<\/span><\/p>\n<h3><strong>Zappos employer branding<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Zappos is another example of how organizations can benefit from strategic employer branding. The online shoe retailer has established itself as an organization that goes the extra mile for its customers, and for its employees. In fact, <\/span><b>one of Zappos\u2019 core values is \u201cbuilding a positive team and family spirit\u201d<\/b><span style=\"font-weight: 400;\">. And this has helped it develop a committed and highly motivated workforce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A big part of the Zappos employer branding strategy centers around its onboarding process. Every employee that the company hires undertakes 4 weeks of training. Once they have completed this training, they are offered a check for $2,000 if they choose to leave the company. The aim of this strategy is to weed out employees who are only there for a quick buck, and instead, <\/span><b>build a workforce of individuals with a genuine interest in working for the company<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees who choose to stay are then offered a number of <\/span><b>employee perks and benefits<\/b><span style=\"font-weight: 400;\">, including team-building activities, discounted food and drink, and a culture that encourages employees to be themselves. And the strategy seems to work as Zappos has reported increased employee happiness, decreased churn, and lower overhead costs since its launch.\u00a0<\/span><\/p>\n<h2><strong>Employer branding with Factorial\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important aspects to keep in mind when you launch and communicate your employer branding strategy is how you are going to manage your people and your processes. You need a system that helps you <\/span><b>streamline your internal procedures so that your employees get the best possible experience at each stage of the employee lifecycle<\/b><span style=\"font-weight: 400;\">. That way, you can promote a positive employer brand from the inside out.<\/span><\/p>\n<p><b>Factorial\u2019s \u2018all-in-one\u2019 centralized HR software platform includes a vast array of features that pushes your company to the next level<\/b><span style=\"font-weight: 400;\">. Our applications include time tracking, time-off management, applicant tracking systems, shift management, performance management, reporting and analytics, and document management. Factorial\u2019s solution also includes features that <\/span><b>improve your internal communications and enable you to collect valuable employee feedback<\/b><span style=\"font-weight: 400;\">. And these aspects are vital when it comes to employer branding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at these last two points in a bit more detail.\u00a0<\/span><\/p>\n<h3><b>Internal communications features<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Internal communications are key to any business&#8217;s success, regardless of its size. With a strong internal communication strategy, businesses can build a community, promote transparency, and inspire their employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Factorial\u2019s internal communications tools you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Launch internal events and communicate plans.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share internal messages to keep your team on top of the latest news and events.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Distribute weekly summaries to your teams to keep them up to date with what\u2019s happening in the company, such as birthdays, upcoming absences, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send reminders about upcoming tasks and deadlines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage employees to create their own communities.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facilitate teleworking and digitization to help your remote employees feel less isolated.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help everyone feel like their voice is heard.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your overall employee experience and, above all, communicate your employer brand to all levels of the company.\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>Feedback: Surveys and eNPS\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The other feature of Factorial\u2019s people management software that can help your employer branding strategy relates to employee satisfaction and engagement. Or, to be more specific, <\/span><b>employee feedback surveys and your eNPS<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to build a solid employer brand that you can promote externally, you need to <strong>continuously<\/strong> <\/span><b>improve your employee experience<\/b><span style=\"font-weight: 400;\">. After all, the happier your workforce is, the more likely that other people will want to work for your organization, especially if your hiring strategy relies on an internal <\/span><a href=\"https:\/\/factorialhr.com\/blog\/employee-referral-programs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">employee referral program<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>The best way to identify what your employee experience is like is by asking your employees what they think of you as a company<\/b><span style=\"font-weight: 400;\">. And this is at the core of what an <\/span><b>eNPS survey<\/b><span style=\"font-weight: 400;\"> does. An eNPS can help you understand how engaged your employees are and what they like or dislike about working for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process for calculating your eNPS is simple. You just have to share a survey with your employees consisting of one key question: \u201c<\/span><b>How likely are you to recommend your workplace to your friends and family on a scale of 0-10?<\/b><span style=\"font-weight: 400;\">\u201d. And you can do this straight through the Factorial eNPS app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The feedback you collect from your surveys can then<\/span><b> help you understand if you are creating the right culture and working environment<\/b><span style=\"font-weight: 400;\">. That way, you know exactly how to improve your employee experience and boost your overall employer branding strategy. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An effective employer branding strategy can help you build a solid reputation, both internally and externally. It strengthens your position in the employment market, and it helps you attract quality talent to your business. Building a positive employer brand is also a great way to keep your workforce happy. And this is important for a<a href=\"https:\/\/factorialhr.com\/blog\/employer-branding-tips\/\" class=\"read-more\"> [&#8230;]<\/a><\/p>\n","protected":false},"author":80,"featured_media":88683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[348],"tags":[],"class_list":["post-88682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-engagement-2"],"acf":{"topics":"engagement"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer branding: 5 tips to better communicate it | Factorial<\/title>\n<meta name=\"description\" content=\"Guide to employer branding: what it is, why it&#039;s important &amp; how to communicate your employer brand effectively and build a solid reputation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorialhr.com\/blog\/employer-branding-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding: 5 tips to better communicate it\" \/>\n<meta property=\"og:description\" content=\"Guide to employer branding: what it is, why it&#039;s important &amp; 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