{"id":94215,"date":"2023-02-24T22:23:16","date_gmt":"2023-02-24T20:23:16","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/?p=94215"},"modified":"2025-04-09T00:47:06","modified_gmt":"2025-04-08T22:47:06","slug":"the-rule-of-7","status":"publish","type":"post","link":"https:\/\/factorialhr.com\/blog\/the-rule-of-7\/","title":{"rendered":"The rule of 7: The power of social media"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The rule of 7 is a longstanding marketing principle based on the idea that <\/span><b>the more contact you have with your customers, the easier it is to develop profitable relationships and close more sales<\/b><span style=\"font-weight: 400;\">. Whether you\u2019re an individual, a small business, or a large multi-national entity, the marketing rule of 7 can help you <\/span><b>increase brand exposure, optimize each touchpoint in the buyer journey, and <\/b><a href=\"https:\/\/www.forbes.com\/sites\/brucekasanoff\/2014\/06\/26\/the-theory-of-seven\/\" target=\"_blank\" rel=\"noopener\"><b>communicate more effectively with your target customers<\/b><\/a><span style=\"font-weight: 400;\">. What\u2019s more, the rule of 7 can be applied to other areas of your business, too, including your employer brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s post, we are going to explain what <\/span><b>the rule of 7<\/b><span style=\"font-weight: 400;\"> is, the <\/span><b>psychology <\/b><span style=\"font-weight: 400;\">behind it, and how you can use this marketing principle to <\/span><b>grow your business<\/b><span style=\"font-weight: 400;\">. We will also discuss <\/span><b>how you can use the rule of 7 to enhance your employer brand<\/b><span style=\"font-weight: 400;\"> and attract top talent to your business.\u00a0<\/span><\/p>\n<ul>\n<li><a href=\"#What-is-the-rule-of-7\">What is the rule of 7?<\/a><\/li>\n<li><a href=\"#The-psychology-behind-the-rule-of-7\">The psychology behind the rule of 7<\/a><\/li>\n<li><a href=\"#Rule-of-7-in-modern-marketing\">Rule of 7 in modern marketing<span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/li>\n<li><a href=\"#Tips-for-growing-businesses\">Tips for growing businesses<span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/li>\n<li><a href=\"#Other-areas-where-the-marketing-principle-applies\">Other areas where the marketing principle applies\u00a0<\/a><\/li>\n<li><a href=\"#FAQ-about-the-rule-of-7\">FAQ about the rule of 7<\/a><\/li>\n<li><a href=\"https:\/\/factorialhr.com\/hr-software\">Centralize Your HR Using One Software<\/a>\u00a0\u2705<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/factorialhr.com\/request-demo\"><img decoding=\"async\" class=\"alignnone wp-image-121741 size-large\" src=\"https:\/\/factorialhr.com\/wp-content\/uploads\/2023\/11\/27173625\/demo-banner-human-resources-1024x697.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/factorialhr.com\/wp-content\/uploads\/2023\/11\/27173625\/demo-banner-human-resources-1024x697.jpg 1024w, https:\/\/factorialhr.com\/wp-content\/uploads\/2023\/11\/27173625\/demo-banner-human-resources-300x204.jpg 300w, https:\/\/factorialhr.com\/wp-content\/uploads\/2023\/11\/27173625\/demo-banner-human-resources-768x523.jpg 768w, https:\/\/factorialhr.com\/wp-content\/uploads\/2023\/11\/27173625\/demo-banner-human-resources-1536x1045.jpg 1536w, https:\/\/factorialhr.com\/wp-content\/uploads\/2023\/11\/27173625\/demo-banner-human-resources.jpg 1593w\" alt=\"demo banner human resources\" width=\"1024\" height=\"697\" \/><\/a><\/h2>\n<h2><b><a id=\"What-is-the-rule-of-7\"><\/a>What is the rule of 7?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The rule of 7 is based on the marketing principle that <\/span><b>customers need to see your brand at least 7 times before they commit to a purchase decision<\/b><span style=\"font-weight: 400;\">. This concept has been around <\/span><b>since the 1930s<\/b><span style=\"font-weight: 400;\"> when movie studios first coined the approach. These studios realized that they needed to expose spectators to advertising materials an average of 7 times before they committed to a trip to the movie theatre. The marketing principle took off from there and is <\/span><b>still being used by brands around the world to this day<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The marketing rule of 7 is not an exact science. It\u2019s not it case of exposing your brand to consumers exactly 7 times in order to generate guaranteed sales. It\u2019s more about <\/span><b>enhancing the visibility of your brand or products<\/b><span style=\"font-weight: 400;\">. The more times a consumer interacts with your brand, the more <\/span><b>memorable<\/b><span style=\"font-weight: 400;\"> it will become, and the more likely you are to build <\/span><b>brand trust and credibility<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially true in the modern world where <\/span><b>consumers are constantly bombarded with information<\/b><span style=\"font-weight: 400;\">. If you can create <\/span><b>7 memorable brand experiences and target the right people<\/b><span style=\"font-weight: 400;\">, then it will be much easier to <\/span><b>stand out from your competitors<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best thing about this marketing principle is that it can be <\/span><b>applied to any business<\/b><span style=\"font-weight: 400;\">. The strategies you use don\u2019t matter so much; what\u2019s important is that you <\/span><b>maintain brand visibility and create positive interactions that reflect well on your brand<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b><a id=\"The-psychology-behind-the-rule-of-7\"><\/a>The psychology behind the rule of 7<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Although the idea behind the rule of 7 was first introduced in the 1930s, <\/span><b>the psychology behind it wasn\u2019t defined until 1956<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cognitive psychologist <\/span><b>George Miller<\/b><span style=\"font-weight: 400;\"> published a paper in 1956 known as \u201c<\/span><i><span style=\"font-weight: 400;\">The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information<\/span><\/i><span style=\"font-weight: 400;\">\u201d. This paper proposed that \u201c<\/span><i><span style=\"font-weight: 400;\">humans can effectively process no more than seven units, or chunks, of information, plus or minus two pieces of information, at any given time<\/span><\/i><span style=\"font-weight: 400;\">\u201d.\u00a0 The <\/span><b>Harvard University psychology professor<\/b><span style=\"font-weight: 400;\"> reached this conclusion after conducting a series of <\/span><b>memory recall experiments<\/b><span style=\"font-weight: 400;\">. He also explained that it\u2019s important to <\/span><b>organize information into smaller bite-size chunks<\/b><span style=\"font-weight: 400;\"> as this makes it easier for people to recall it. In other words, people are far more likely to remember something that they see <\/span><b>little and often<\/b><span style=\"font-weight: 400;\"> rather than being overwhelmed with everything at once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Miller\u2019s Law is important because it helps us understand <\/span><b>how we process and recall information<\/b><span style=\"font-weight: 400;\">. And this has influenced how we organize information in a variety of fields, including <\/span><b>education, business and technology<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of <\/span><b>marketing<\/b><span style=\"font-weight: 400;\">, it explains why the rule of 7 is so effective. By organizing brand interactions into <\/span><b>shorter, more frequent interactions<\/b><span style=\"font-weight: 400;\"> (small chunks), people are far more likely to remember a brand. And this makes sense when you think about it. You are<\/span><b> far more likely to trust and buy into a brand that you are familiar with<\/b><span style=\"font-weight: 400;\">, after all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to the rule of 7 is <\/span><b>simplicity and repetition<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b><a id=\"Rule-of-7-in-modern-marketing\"><\/a>Rule of 7 in modern marketing<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, <\/span><b>how has the rule of 7 changed since the age of <\/b><a href=\"https:\/\/factorialhr.com\/blog\/digitalization\/\" target=\"_blank\" rel=\"noopener\"><b>digitalization<\/b><\/a><span style=\"font-weight: 400;\">? Do we need to adapt the strategies we use for this marketing principle?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually, not really. The same principle still applies. If anything, it\u2019s <\/span><b>more important than ever<\/b> <b>now<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stop for a moment and think about how many ads and promotions you see on a daily basis. You\u2019re probably not even aware of half of them as digital marketing has become such a big part of our daily lives. Every time we go online, we are met with digital ads and personalized algorithms. The average person processes a huge amount of information every day. This means that<\/span><b> brands need to be unique and memorable to stand out from the crowd<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, we now have access to a lot more <\/span><b>tools that can help with the marketing rule of 7<\/b><span style=\"font-weight: 400;\">. In the 1930s, advertising was limited to ads in newspapers, posters in shop windows, and billboards. These days we have access to <\/span><b>multiple platforms for raising brand awareness<\/b><span style=\"font-weight: 400;\">. This makes it a lot easier to interact with your target audience and <\/span><b>create memorable experiences that leave a lasting impression<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">TV adverts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influencer marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Calls from company representatives<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online reviews of your company<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid social media or magazine ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emails and newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online banners<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mentions in blogs or articles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Billboards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product launch parties and events<\/span><\/li>\n<\/ul>\n<h2><b><a id=\"Tips-for-growing-businesses\"><\/a>Tips for growing businesses<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>touchpoints we just saw <\/b><span style=\"font-weight: 400;\">are all <\/span><b>opportunities to explain<\/b> <b>who you are and what your brand can offer consumers<\/b><span style=\"font-weight: 400;\">. Social media is particularly effective at engaging customers and forming meaningful connections. And with the right tools and campaigns, it is very easy to use the rule of 7 to capture the attention of your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips to help you grow your business using the rule of 7:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Get to know your customers<\/b><span style=\"font-weight: 400;\">: The only way to target your audience with relevant content is by understanding who they are and what interests them. A good way to do this is to develop buyer personas. Research your market and define the key demographics and characteristics of your typical buyer. Find out what interests them and then personalize your interactions accordingly. Surveys, polls, and social listening tools can also be a great way to get to know your customers well enough to engage them with your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Use social media to your advantage<\/b><span style=\"font-weight: 400;\">. If you aren&#8217;t already active on social media, now is the time to build a brand presence there. Social media is perhaps the best platform for communicating short, frequent messages to your target market.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Share stories and build narratives<\/b><span style=\"font-weight: 400;\">. Storytelling is one of the most effective strategies for forming memorable connections. It brings people together and engages audiences. Use this strategy in your social media posts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Share videos and other forms of visual content<\/b><span style=\"font-weight: 400;\">. As the old phrase goes, a picture speaks a thousand words. Video and images are far more likely to leave a lasting impression than long streams of text. These formats are also far more accessible. Plus, you can communicate your key message much faster. And this is vital for the rule of 7.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/factorialhr.com\/templates\/training-dashboard-template\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-57441 \" src=\"https:\/\/factorialhr.com\/wp-content\/uploads\/2021\/10\/19190653\/Training-Dashboard-2-1-300x145.jpg\" alt=\"training-dashboard\" width=\"761\" height=\"368\" srcset=\"https:\/\/factorialhr.com\/wp-content\/uploads\/2021\/10\/19190653\/Training-Dashboard-2-1-300x145.jpg 300w, https:\/\/factorialhr.com\/wp-content\/uploads\/2021\/10\/19190653\/Training-Dashboard-2-1-768x370.jpg 768w, https:\/\/factorialhr.com\/wp-content\/uploads\/2021\/10\/19190653\/Training-Dashboard-2-1.jpg 830w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/a><\/p>\n<h2><b><a id=\"Other-areas-where-the-marketing-principle-applies\"><\/a>Other areas where the marketing principle applies\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen how the rule of 7 can be used in marketing, but there are <\/span><b>other areas where you can apply this marketing principle to grow your business<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we mentioned above, the marketing rule of 7 is used to <\/span><b>organize information in a number of industries including education and technology<\/b><span style=\"font-weight: 400;\">. Teachers and professors use it with <\/span><b>lesson planning<\/b><span style=\"font-weight: 400;\"> to encourage memory retention, for example. It\u2019s also very useful in <\/span><b>project management<\/b><span style=\"font-weight: 400;\"> and <\/span><b>quality control management<\/b><span style=\"font-weight: 400;\">. That\u2019s why so many large and <\/span><a href=\"https:\/\/factorialhr.com\/blog\/small-business-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">small business managers<\/span><\/a><span style=\"font-weight: 400;\"> incorporate the principle in a <\/span><b>variety of workflows<\/b><span style=\"font-weight: 400;\"> in their organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of HR, you can use the rule of 7 to <\/span><b>enhance your employer brand and attract top talent to your business<\/b><span style=\"font-weight: 400;\">. The principle is the same. You just need to <\/span><b>change the focus from customers to potential employees<\/b><span style=\"font-weight: 400;\">. Instead of marketing small, frequent interactions to attract buyers to your brand, you need to <\/span><b>target job seekers and sell your <\/b><a href=\"https:\/\/factorialhr.com\/blog\/evp\/\" target=\"_blank\" rel=\"noopener\"><b>EVP<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the rule of 7 to <\/span><b>design <\/b><a href=\"https:\/\/factorialhr.com\/blog\/employer-branding\/\" target=\"_blank\" rel=\"noopener\"><b>employer branding<\/b><\/a><b> strategies that increase your visibility on job sites and social media<\/b><span style=\"font-weight: 400;\">. Create unique content that helps you <\/span><b>stand out from your competitors and stick in the mind of candidates<\/b><span style=\"font-weight: 400;\">. Design outreach campaigns that help you <\/span><b>develop trust and credibility in the job market<\/b><span style=\"font-weight: 400;\">. Boost your <\/span><b>employer brand presence<\/b><span style=\"font-weight: 400;\"> on as many social media platforms as possible. When a potential employee gets in touch, connect with them and follow up regularly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, you can use the rule of 7 to continuously <\/span><b>remind the public why you are such a great place to work.<\/b><\/p>\n<h2><a id=\"FAQ-about-the-rule-of-7\"><\/a>FAQ about the rule of 7<\/h2>\n<h3>1. What is the Rule of 7 in marketing?<\/h3>\n<p>The Rule of 7 is a marketing principle suggesting that customers need to see a brand at least 7 times before making a purchase decision.<\/p>\n<h3>2. How did the Rule of 7 originate?<\/h3>\n<p>It originated in the 1930s from movie studios, realizing the need for multiple exposures to advertisements before influencing audience behavior.<\/p>\n<h3>3. Why is the Rule of 7 effective?<\/h3>\n<p>It enhances brand visibility and memorability, building trust and credibility through frequent, positive interactions.<\/p>\n<h3>4. What&#8217;s the psychology behind the Rule of 7?<\/h3>\n<p>Based on George Miller&#8217;s 1956 research, it suggests humans effectively process information in small chunks, making frequent brand interactions more memorable.<\/p>\n<h3>5. Has digitalization changed the Rule of 7?<\/h3>\n<p>The core principle remains the same, but digitalization offers more tools and platforms to create memorable brand experiences and stand out among competitors.<\/p>\n<h3>6. What are some examples of tools to apply the Rule of 7 in marketing?<\/h3>\n<p>Tools include TV adverts, social media posts, influencer marketing, online reviews, emails, online banners, and product launch events.<\/p>\n<h3>7. How can businesses grow using the Rule of 7?<\/h3>\n<p>Businesses can grow by understanding their customers, using social media effectively, sharing stories, and using visual content like videos and images.<\/p>\n<h3>8. Can the Rule of 7 be applied outside of marketing?<\/h3>\n<p>Yes, it&#8217;s useful in education, technology, project management, quality control, and enhancing employer brands for attracting top talent.<\/p>\n<h3>9. How can the Rule of 7 enhance an employer brand?<\/h3>\n<p>It can increase visibility on job sites and social media, create unique content, design outreach campaigns, and establish a strong presence on various platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rule of 7 is a longstanding marketing principle based on the idea that the more contact you have with your customers, the easier it is to develop profitable relationships and close more sales. Whether you\u2019re an individual, a small business, or a large multi-national entity, the marketing rule of 7 can help you increase<a href=\"https:\/\/factorialhr.com\/blog\/the-rule-of-7\/\" class=\"read-more\"> [&#8230;]<\/a><\/p>\n","protected":false},"author":80,"featured_media":94217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-94215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources"],"acf":{"topics":"no-topic"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The rule of 7: The power of social media | Factorial<\/title>\n<meta name=\"description\" content=\"Consumers need to see a brand 7 times before buying into it. 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