Are there metrics more important than money?

Metrics that matter more than money

Well, are there metrics that are more important than money?

I think so.I think that talking about money often means thinking in the short term.

It doesn't mean that just because you earn a lot of money today,you'll earn more money tomorrow.

And that also says a lot about the business owners and, above all,what they are looking for.

Society is pushing us more and more to seek more short-term rewards.

I'm sure you remember when in your neighborhoods or cities you saw the butcher's shop or the bakery that had been passed down from generation to generation?

And it turns out that in the last five years, five different businesses offering five totally different things have come and gone.

There are businesses that take off at a certain point and then disappear.

That's the short term.What happens with those short-term investments is that they always come to an end.

So that's why it's so important to look beyond money.

We are satisfied only with the result, and that is where errors begin to arise.

The result is often money.On the other hand, there are businesses that can last for 100 years.

You will never achieve extraordinary or incredible financial results,but they are always constant.

That is why in companies and work environments,while obviously, we have to seek money.

That's why we're all there,but that does not provide you with the necessary information to know if your business will be able to endure over time or not.

We are talking about sustainability, medium and long-term stability.

What would be the key metrics for Wellhub in this case?

For us, it is very important to think where we are right now.

I believe that high-growth companies, such as ours,They are often thinking about the next step.

But it is always important to consider whether what we are doing today will take us to the next step.

We are at a point in time when there is a lot of talk about the attention economy.

Many of the companies currently on the market are competing to get your attention.

I don't think Facebook existed 30 years ago.How much time did we spend on social media?

None. They didn't exist.If we start doing calculations and add them up to audiovisual platforms, for example,In the end, we realize that 24 hours a day we're connected.

The attention economy.There is a constant struggle between companies which leads us to attract or seek the user's or subscriber's attention, etc.

For us, it's fantastic to see how we're getting more users every day.

But what worries us most is whether every day those users are actually using the service.

If you have a group of people who use your service,what you are going to do is develop that service or that product better through the knowledge your users are giving you.

You could say that the current economy is based more on usability than ownership.

How has this changed the current paradigm?It is much more accessible to have products.

How many products can you have on a mobile phone or tablet?

How much effort does it take to have those products?within your everyday environment?

Nothing.What happens after that initial immediacy is that, OK, I've got the product,But that doesn't guarantee that you will go to it,whether you'll use it or not.

Companies that want to take a step forward will have to generate added value to their subscribers or users.