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00:12

Hello, I'm Xavier Virgili, VP of Customer Experience at Factorial and now I'll try to get the maximum number of answers in the least amount of time possible.

00:21

How many of them do you think you're going to answer?

00:23

Well, let's see if I can get 20.Can AI help streamline processes? For sure.

00:28

Any repetitive task that you have is one that is subject to AI.

00:32

When is the right moment to introduce automation?Anytime.

00:35

The issue here is do we have the right process to be automated?

00:38

Do you think automation can replace the human team?

00:40

I don't think it's going to replace it.It's going to earn time to focus on the important things that it's the relationship with other humans.

00:46

How do you balance personalization with automation in customer experience?

00:50

Automation is important in order to give the quickest answer possible,but always with a human touch.

00:55

Which team value becomes key when you grow without hiring? For shared productivity.

01:00

Where do companies usually oversize when scaling operations?

01:04

Usually the problem here is that you tend to hire managers.

01:07

The managers are far away from the operations and this creates a lot of overheads.

01:11

How do you keep a small team motivated when the workload grows exponentially?

01:15

Basically giving them room for having autonomy and taking decisions and avoiding processes that makes no sense.

01:21

Which processes should you focus on first when there is an imbalance between customers and the support team?

01:27

The first process to be automated are always the repetitive tasks and the ones that are simpler.

01:32

How can you improve quality while reducing human effort,is it possible? Oh yeah, for sure.

01:37

It's possible because when you have this kind of automation you will be able to free up time.

01:41

So you're going to ease up the team.How do you know when the tasks can be automated?

01:45

The most easy to be automated are the repetitive ones because nobody wants to do it.

01:48

How to deal with team tensions during growth?Tolerance for the mistakes on your teams and between your teams for their mistakes.

01:54

What would you do differently if you had to scale a game from scratch?

01:57

I would have a commercial team and then a support team and then a more technical team to solve the specific nuances of our customers.

02:04

What resources did you invest lately in something that did not deliver the expected results?

02:09

We invested in a tool, AI tool basically to do upselling that it's still not yielding the results that we were expecting.

02:15

Which part of the service should never be automated?

02:17

The important thing when you are talking about account management is that you will always need someone to be contacting with the people.

02:23

What type of tip?