Davyn was founded in 2000 with one goal in mind: deliver ERP solutions across Trinidad and the English-speaking Caribbean. Since their inception, Davyn has become the leading Microsoft Partner in the Caribbean, even earning Microsoft Partner of the Year awards in 2019, 2021, and 2022. Over the years, Davyn successfully built its reputation on delivering Microsoft and ERP solutions across the region; however, there was one critical gap they were missing – HR software. In order to expand their portfolio beyond ERP tools, they decided to partner with Factorial, an all-in-one business management software with HR features, payroll, and talent management. Davyn leveraged the integration between Microsoft and Factorial to provide their clients with a full suite where they can manage ERP tools and HR software.
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Why Davyn Partnered with Factorial
With over 20 years of experience providing business solutions across Trinidad, Jamaica, Belize, and the greater English-speaking Caribbean, Davyn was ready to grow. Their team consists of 70 certified technical experts who provide local expertise to employers ready to digitize and automate their processes. Derrick Villeneuve, Co-founder and Director of Strategy at Davyn, realized there was a critical gap in their offering: human resources management. In order for Villeneuve to grow his team and business, he knew he needed to find a strategic HR partner.
Factorial and Davyn’s partnership story begins at a Microsoft event in Fort Lauderdale, where the Davyn team first encountered Factorial’s leadership. This was the moment Villeneuve realized the potential this partnership could have and the value Factorial’s HR software could bring to Davyn’s portfolio. Moreover, the integration between Factorial and Microsoft made Villeneuve that much more confident in creating a partnership with Factorial.
What Made Factorial Stand Out
Villeneuve was assessing his HR software options carefully. He needed a tool impressive enough to compete against his current tech portfolio. He knew Factorial’s rapid expansion was both a product-market fit and a scalable solution Caribbean businesses needed. At the end, these two factors convinced Villeneuve that Factorial was the right fit for Davyn:
The breadth of the product: Factorial’s all-in-one platform for time tracking, payroll, talent management, and document management aligned perfectly with Davyn’s philosophy of delivering comprehensive, integrated business solutions.
Integration between Factorial and Microsoft: Factorial’s seamless integration with Microsoft tools, including Teams, Outlook, and Excel, meant that Davyn’s clients could maintain their existing workflows while enhancing their productivity. This integration allowed Davyn to enhance their portfolio and offer a solution that helps manage their clients’ HR tasks in one unified tool—without switching platforms.
A Partnership Built on Commitment, Not Convenience
Many companies treat new product partnerships as side ventures, assigning them to existing sales teams with multiple priorities. However, Davyn took a different approach—one that would prove critical to their success.
Davyn’s leadership dedicated someone to sell Factorial full-time as a Business Development Manager. This was essential to not only the growth of Factorial but also directly impacted Davyn’s growth. From their previous experience, they knew that true transformation comes from partnership and not from diluting their sales team’s effort across multiple tools and responsibilities.
The Go-to-Market Strategy That Delivered Results
Davyn’s first-year strategy with Factorial centered on three pillars:
- Strategic outreach: Rather than casting a wide net, the team focused on direct, personalized contact with prospects through strategic calling and targeted email marketing.
- Webinars and events: Davyn leveraged webinars and in-person events to introduce Factorial to potential clients across multiple islands and territories.
- Marketing leadership: The company’s marketing team lead played a crucial role in positioning Factorial within the Caribbean market, crafting messaging that resonated with regional business challenges.
But perhaps the most important factor in their success was the support they received from Factorial itself. Throughout this partnership, Factorial provides Davyn with consistent marketing assistance to drive their demand and help them reach their growth goals.
Factorial’s Support Felt Like True Partnership
When evaluating partnership opportunities, companies often overlook the quality of ongoing support. For Davyn, Factorial’s assistance became an extension of their own team – and a critical factor in achieving their year-one goals.
“Factorial’s support has been one of the best we’ve ever received from a vendor,” Kevin Phillips, Director of Sales and Marketing, notes. “[Factorial’s] Partner Development Manager assisted with sales training, participated in sales calls and demos for the first several months, and was involved in contract discussions.” Phillips continues to express that “this hands-on approach sent a powerful message to potential clients: Davyn and Factorial operate as one unified team.”
Davyn’s Wins are Factorial’s Wins: The Deal that Changed Everything
Factorial provides ongoing support to ensure their partners achieve their goals. For Davyn, that validation became clear when they closed a deal for a company with 1,000 employees. Adding Factorial to their portfolio increased the number of organizations they could serve.
This wasn’t just a win because of the size. It represented exactly the kind of client Davyn wanted to serve: a mid-to-large organization ready to transform their HR operations and embrace digital automation. The deal surpassed their expectations for the size of client they thought they would acquire in year one, proving that the Caribbean market was ready for a comprehensive HR solution.
Why This Partnership Model Works
The success of the Davyn-Factorial partnership isn’t accidental. It’s built on principles that any successful partnership requires:
- Aligned values: Both companies prioritize customer success over short-term sales. Both understand that technology implementations succeed or fail based on the quality of the partnership approach.
- Complementary strengths: Factorial brings product innovation and global scalability. Davyn brings implementation expertise and deep regional knowledge.
- Mutual commitment: Factorial invested significant partner development resources. Davyn dedicated full-time staff to the partnership.
- Clear communication: Regular involvement from both teams ensured alignment on strategy, messaging, and customer needs.
For companies across the Caribbean looking to modernize their HR operations, the Davyn-Factorial partnership offers something increasingly rare: world-class technology delivered by a partner who understands the unique challenges and opportunities of doing business in the region.
And for businesses considering becoming Factorial partners, Davyn’s experience demonstrates what’s possible when you fully commit to a partnership, choose the right product-market fit, and receive genuine support from your vendor partner.
Key Takeaways for Companies Considering Factorial Partnership
The Davyn-Factorial partnership offers valuable lessons for companies evaluating partnership opportunities:
- Commit fully or don’t commit at all: Davyn’s decision to dedicate a full-time business developer to Factorial was crucial to their success. Half-hearted approaches rarely deliver results, and confllicting priorities mean less ROI and slower growth.
- Think long-term: Strategic partnerships create compound value over time and can act as an opportunity for you to grow your business and people.
- Regional expertise matters: In diverse markets like the Caribbean, having a partner who understands local business environments, regulatory requirements, and implementation challenges is invaluable. That’s what made Davyn so successful when it came to selling Factorial – their regional knowledge made it easy to transform employers’ processes.
