Transcription
SKILLS INSTEAD OF GENERATIONAL CLICHÉS
"Generation, age or skills,how to identify the perfect candidates." It's not about age or generation,it's all about skills.
That was a short answer.The generation topic. I'm going to raise some awareness on that.
It's a media publicity phenomenon.People in media have a lot of fun naming generations and assigning them funny traits.
Surely there are some bases behind,I mean, we all are raised differently.
I see how easily my children scroll through their phones.
I couldn't do that.I had my first phone when I was 15 years old.
It was one of those phones with buttons.So, it's true that different generations are able to learn and do different things.
But I used to get really upset when new generations were depicted as lazy when I was finishing my college and masters degree.
According to the statistics, I am part of the Generation Y because of the year I was born on.
They just want a balance between their personal and work lives.
I said: "I don't feel that way.I'd like to have a job, a real job.
I'd like to work and start a business.Balancing work and personal life is great but it's not my priority.
What do they really want from me?" That's what figured in every article.
And then for my final masters thesis I decided to compare Gen X and Y considering the labour market at that time to analyse how different companies perceive work-life balance offers and what they would like to have.
From my thesis, I finally concluded that different generations want different things indeed, but I failed miserably because the results were not conclusive, they were inaccurate.
Then, what was the conclusion?In the end, the life cycle hypothesis always applies.
I didn't know it back then.Yes, I truly had no idea.
I guess I would have had to study another degree to understand it back then.
That topic was not covered in Business Studies.Then I realized that it's true, sometimes you have to wonder "Where am I in my life right now?
And what benefits of the company do I need at each point?" Which is what I was researching at the time.
For example, "I would need daycare services when I have kids." I didn't have them at that moment, but now I would consider it a company benefit and it could weigh when I had to decide.
After a couple of years it wouldn't be a benefit to me.
That's what it's all about.What does people need in each point of their lives?
That's why the same benefits don't match all job advertisements.
For example, the same benefits do not necessarily match offers for interns.
Also, when it comes to a 100% remote work from home.
What is interesting?A paid-for cafeteria or a parking lot in front of the office?
Neither of those.It could be adapted depending on the job offer.
I know it requires great effort and it is overlooked quite frequently but it would be great.
People who aspire to create even better advertisements also worry about which types of benefits their target group is interested in.
