If you want to play every position, do you need to build your own team?

CREATING A PLAYING FIELD OF ONE'S OWN

Oh!"If one wants to play in every position,does one have to create their own team?" In any case, this is a really cool question,because it clearly has a lot to do with my career,and I've worked...

in several leading agencies in Europe.I was at The Brand Union, at Jung von Matt, at Fischer-Appelt,and in all those companies I searched for a position for myself.

Well, in formal terms, I always worked in client management,but my horizon, my interests, my curiosity, were much larger...

than what client management involves in a standard agency.

I worked on tabloid journalism at first, and I did writing as well,I did many different things.

And, as a client manager,I had quite a small spectrum to move within,under the established system.

And I'm someone who, since childhood,has always liked to challenge the system,and to try to push...

the limits of that system.Or even to go beyond them sometimes, if the situation requires it,And it always annoyed me a bit that I couldn't take part in the process of creating ideas.

And that's the typical job of a client manager, and so,at some point my path inevitably veered towards founding my own company,because I simply, keeping with the football analogy,wanted to play in more positions,and to experience a more flexible system,where not only I had the opportunity...

to play in different positions, but the whole team did.

We are a highly interdisciplinary studio,and we have a very... agile mindset,and a very cheerful, playful system,always in the service of what we represent,that is, the creation of extraordinary ideas in design, campaigns or branding.

In relation to this conservative model,this conservative agency model, you're also talking about hierarchies.

Yes, in general, at Karl Anders we try...to work without hierarchies as much as possible.

After all, there are two directors, my colleague Claudia and me, who have, want to have and must have more decision-making power than the others.

But our system is strongly focused on ensuring, precisely,that this creative work is directed towards the pursuit of the best idea,and on wanting to prioritise talent over titles.

And not only do we want to prioritise it, we already do.

For us, it's not important who has the idea, but that it's a good one.

In relation to this, you also mentioned wanting to create something that is well-grounded from head to toe.

Yes, of course, I always look for...the magic that arises when mind, body and heart come together.

That's what's truly special.And that's what we try to create,to invent a system,or to have invented a system,in which it's possible...

to give maximum freedom to all employees so that they feel fulfilled,so that they grow and can work...

with mind, body and heart, as I say.