Lately we talked about the importance of the onboarding process for employer branding and the retention of talent in companies and today we want to expand the issue by talking about a new trend in human resources: the employee experience.
What is the employee experience?
Although, the same word says it. The experience of the employee is everything that an employee lives during his stay in a company; from the selection process until the moment they leave or retire.
Analyzing each one of the experiences of an employee during his time in the company we can develop a follow-up of actions so that workers feel more comfortable and valued and get their performance and productivity improve.
Although not all companies can afford such a high degree of individualization, more and more are innovating in their management and administration of human resources to offer this type of experience focused on the employee as a person beyond as a worker thanks technology.
After all, we spend an average of 8-9 years of our life working, it is not surprising that companies want to make time spent in them something pleasant and memorable.
Why you should develop an employee experience in your company
Currently, everything has to do with experience, how we perceive what surrounds us and what we do. We know the user experience, the shopping experience, the customer experience … so why not the employee’s experience?
Just as each client is different and has different needs that companies strive to cover to retain the client, each worker is different from their partner, so it is necessary for the human resources department to update its management to adapt as best as possible to this diversity and thus retain the talent of the company.
As we have already said, not all SMEs have the means to offer a completely individualized experience. Maybe in your company it is not necessary to create the position of Chief of Experience, but that does not mean that all companies must know the basics of a good employee experience and what they can achieve with it to adapt as much as they can.
4 TIPS FOR AN EMPLOYEE EXPERIENCE MEMORABLE IN YOUR COMPANY
We live in a time of change and human resources are no exception, evolve and adapt to these changes is essential if you want to continue to offer the best talent to the company and the best work experience for the employee. The three pillars that all people management professionals should review for a good employee experience are:
Business culture: The first thing you should do is review the vision and mission of your company and reflect that business culture in the day to day of the employees. Turn your employer branding into the differential value that makes you stand out above the competition. If in your job offers you present your company as a modern and leading place in which to work then you can not have your staff working with obsolete software, for example, since you will only get all new employees to leave shortly after and feel cheated. It offers what the employee expects and converts that employee experience into a link that links the worker to the company. Thus the company will retain the talent it already has and will attract again.
Digital Transformation: Another important aspect to assess the company will be its digital transformation index. In order for workers to achieve their objectives and functions, they most likely need all kinds of technologies. Evaluate these needs and create a strategy to improve the digitization of the company; either with a better connection to the internet, the creation of a web page or new applications and programs of Artificial Intelligence.
Employees: Obviously the employees play the most important role here. Start by putting yourself in their shoes: is the workspace right? Does the worker have the necessary tools and technologies to carry out their work and boost their productivity? (which is linked to the previous point) Can the employee learn and grow within the company to continue improving their work? Think of everything the employee may need, in the present and in the future, and try to offer it to them. Study your employees and their interactions with the company. Another of the most innovative trends in HR are the analytics of people or people analytics. Make use of new technologies such as Artificial Intelligence or machine learning and implement, if you do not already, an internal evaluation process and study the most relevant data of the company and employees to create reports and metrics of human resources. You may get to rethink the organization of the company, perhaps a restructuring of the jobs is necessary, change in leadership or careers may be a good idea for the experience of employees to improve.
In the company and beyond: The experiences that an employee can accumulate throughout their lives do not have to be restricted to the office. Experiences of team building, business lunches and dinners or events and events that take place outside will also influence the employee and will play a very important role in the company’s employer brand.
Improve your employee experience by offering flexible compensation
One of the best ways to make your employees feel valued and loved is by offering part of the salary as flexible compensation.
The employee experience, like the costumer experience, focuses on offering employees (in some way the clients of the human resources department) what they want and even anticipating those desires. And what three basics exist in the life of every employee? Health, family and money.
Flexible compensation plans can include Medical and Dental Insurance, Transportation or Nursery Card, Gourmet Check and even a gym pass. Products that any employee can use and with which, in addition, they can save part of their salary.
If you want to offer flexible compensation in your company to improve the motivation and productivity of your employees register and contact us.
This post is also available in: Español