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What is Geofencing and How Can Businesses Use It to Track Time?

4 min read

Geofencing is a new technology, projected to become even more popular in the coming years. In fact, the geofencing market is projected to grow by 24.1% between 2019 and 2024, as more and more businesses take advantage of this exciting technology. Geofencing is an effective tool for marketing campaigns, for security, and more and more for employee time tracking. But wait! What is geofencing? In this post, we’ll cover what is geofencing exactly and how you can use this tool in your business.

What is Geofencing?

Geofencing is becoming more and more common, but if you have been wondering, “what is geofencing?” then surely you are not alone. The geofencing definition is a virtual perimeter for a geographic area. This virtual perimeter is used by apps that may target the people who come in or out of the area with ad campaigns or push notification. Thus, geofencing is very useful for marketing campaigns. A geofence may be a radius around a point location or else a predefined set of boundaries (such as a school zone or neighbourhood boundary).

clock in tracking demo

Geofencing can also be helpful to implement in the workplace. Some geofences are set up to monitor activity in secure areas, allowing management to see alerts when anyone enters or leaves a specific area. Businesses can also use geofencing for clock in apps that track time and streamline payroll.

3 Uses for Geo fencing in the Workplace

Geofencing has a variety of applications in the workplace, helping with everything from marketing to time tracking. For example, restaurants can advertise deals to passersby or businesses can offer special promotions to students of a university in their area. Here are three common uses for geofencing.

  • Marketing

Businesses can utilize geofencing technology to offer incentives to consumers in the area. With geofencing for marketing, businesses can target consumers at events, colleges, trade shows, and more. These geofencing alerts can be very effective in drawing new clientele.

  • Social Networking

When you use a customized filter to share photos and stories from an event, you’re using geofencing technology. Social media campaigns may take advantage of geofencing technology to personalize and enhance the consumer experience. For example, geofencing technology prompts people to check in when they enter a geofenced area or asks them to feedback or write a review when they leave.

  • Online Time Clock: Employee Time Tracking

Geofencing is also used in clocking in apps for employees. With a GPS timeclock app, employees are able to clock in directly from their phones. Employers, meanwhile, are able to see exactly where employees are punching in from. That means they’ll be able to tell when employees are clocking in from somewhere outside of the workplace.

Time clock app GPS allows managers to track employee hours and location from miles away. Most importantly, geofencing makes sure that employees are compensated for the time they spend on site. Geofencing helps with employee time tracking and administration.

clock in tracking demo

GPS Time Trackers: Upgrade Your Timesheets

Using a clocking in app with geofencing capabilities can be a great opportunity for your business. Wondering what kind of benefits come from implementing a clock in app for employees? Here’s how a GPS time tracker can upgrade your timesheets.

  • Reduces Timesheet Errors

Time tracking with geofencing can help promote more accurate time-reporting and avoid confusion. Miles better than manually tracking time on a paper timesheet or excel file, automated time tracking reduces the potential for mistakes and timesheet errors. This saves valuable administrative time. Clock in apps with geofencing also allow more transparency as employees are able to view their total hours worked at any given time.

  • Boosts Productivity

A time tracking software empowers employees to track their own hours. The clocking in and clocking out process can often serve as a reminder to focus at the job at hand. Further, employees are able to view their hours to see that they are being paid accurately and fairly. This helps employees feel more engaged at work and boosts their productivity.

  • Limits Paperwork

It’s high time to stop dealing with the hassle of paper timesheets or clunky excel files. With a GPS time clock app, employees will be able to calculate their hours more precisely while employers will have peace of mind. Geofencing clock in apps offer a more convenient and environmentally-friendly way to track employee hours. It’s time to trade the old filing cabinet for the convenience of an app.

clock in tracking demo

How to Find a Clock in App for Employees

A clock in app for employees doesn’t need to just be a clock in app. A good app should have other capabilities that help to improve the employee experience by centralizing key HR processes and providing access to the most up-to-date information. Further, a good app will provide opportunities for employers to make the most of available data. Here are some of the key features to look for when choosing the right clock in app for your business.

  • Time Off Software

A GPS time tracker improves efficiency and reduces errors in your timesheet. But as long as you’re tracking time, don’t you also want to track time off? Choose a software that does more than calculate hours worked. Find one that also helps to manage time off requests, sick leave, and vacation days. Integrating these systems will make it easier to track paid time off accrual and see how many hours have been used. Employees will be able to see their hours worked and upcoming time off in the same place.

  • HR Reports

Every time an employee clocks in or out, they are generating valuable data. A good software will help employers to make the most of this data through custom HR reports. With access to hours worked, productivity information, and time off data, employers will be able to run data reports which provide key insights into their workforce. This can help them to make better-informed decisions about the direction of their business.

  • Integrations

Invest in a time clock app that works from multiple platforms. A Slack integration will allow employees to clock in directly from their key communication tool. Meanwhile, integrations with Google Calendar will allow employers and employees to track important dates and employee time off from their Google suite.

clock in tracking demo

Do you have more questions about what is geofencing and how it can help your business? Then check out our time tracking software which offers geofencing— and much, much more.

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