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SHRM Certification: A Strategic Advantage for Employers

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9 min read

In any organization, the human resources team plays a pivotal role in shaping both the culture and the operational success of the business. Whether it’s attracting top talent, ensuring compliance with employment laws, or building a productive and engaged workforce, the importance of HR is undeniable. One way to ensure your HR team is equipped to handle these responsibilities effectively is by hiring SHRM-certified professionals. SHRM certification signifies that an HR professional has mastered the essential skills and knowledge needed to perform at a high level. For employers, understanding the value of SHRM certification can provide strategic advantages when it comes to improving HR practices and ultimately, the overall performance of the business.

In this article, we’ll explore what SHRM certification is, what the benefits are, and how it can be leveraged to strengthen your HR team and organization. Whether you’re considering hiring SHRM-certified professionals or supporting your current HR team in obtaining their certification, understanding the process can be a game-changer for your company.

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What is SHRM Certification? 

The Society for Human Resource Management (SHRM) is a global leader in HR credentialing and professional development. It offers two primary certifications: the SHRM Certified Professional (SHRM-CP) and the SHRM Senior Certified Professional (SHRM-SCP). These certifications are designed to validate an HR professional’s ability to apply HR principles to real-world scenarios and their capacity to lead within the organization.

SHRM certifications focus on both technical competencies (such as compliance and employment law) and behavioral competencies (such as leadership and relationship management). This blend ensures that certified HR professionals are both familiar with HR practices and also equipped to drive organizational success through effective human resource management.

SHRM-CP vs. SHRM-SCP: What’s the Difference? 

The SHRM-CP (Certified Professional) is designed for HR professionals who are involved in the day-to-day operational roles of HR management. This certification is ideal for HR professionals responsible for implementing HR policies, delivering HR services, and acting as a point of contact for employees on various HR issues.

The SHRM-SCP (Senior Certified Professional), in turn, is aimed at experienced HR professionals who hold a strategic leadership role within their organizations. This credential is for those who lead HR initiatives, develop HR strategies aligned with organizational goals, and oversee other HR professionals.

Understanding the difference between these certifications can help employers match the right level of expertise to their organizational needs. Whether you need someone who can handle operational HR tasks or a leader who will shape your long-term HR strategy, SHRM certification ensures that your HR professionals have the necessary skills and knowledge to meet those demands.

Why SHRM Certification Matters to Employers 

For employers, the value of SHRM certification extends far beyond a simple credential. It signifies that your HR professionals are knowledgeable in best practices and skilled in workforce management. Certified HR staff bring a strategic edge to your organization, applying their skills to enhance daily operations and long-term business goals. Ultimately, with SHRM certification, your HR team is prepared to manage a broad range of responsibilities. This ranges from ensuring legal compliance to fostering a positive organizational climate. As a result, it is a powerful asset for any employer.

Let’s explore these points in a bit more detail.

Enhancing HR Expertise and Knowledge 

SHRM certification ensures that your HR team has the knowledge and skills to handle complex workplace issues. It also verifies that HR personnel are up to date on the latest HR practices. This ranges from employee engagement strategies to navigating ever-changing employment laws. Certified professionals are trained to apply their knowledge in ways that can improve workplace efficiency and boost employee satisfaction.

In addition to theoretical knowledge, SHRM certification emphasizes the practical application of HR principles. This means that your HR team will not only understand your policies but will also know how to implement them effectively in various workplace scenarios. This is particularly valuable in complex situations like conflict resolution, performance management, and organizational change initiatives.

Building a Competent HR Team 

A certified HR team contributes directly to the operational strength of your organization. SHRM-certified professionals give you the confidence that your HR department is well-equipped to manage employee relations, talent acquisition, performance management, and employee development programs with proficiency and professionalism.

Moreover, an SHRM-certified HR team is likely to stay current with best practices. These professionals are also better equipped to handle diversity, equity, and inclusion (DEI) initiatives and create environments where employees feel valued and supported.

Ensuring Compliance with Employment Laws 

One of the critical responsibilities of any HR department is making sure the company complies with federal, state, and local labor laws. This is important because non-compliance can result in costly lawsuits, fines, and damage to the company’s reputation.

SHRM certification covers all aspects of compliance. For instance, HR professionals can become well-versed in regulations such as the Family and Medical Leave Act (FMLA), the Americans with Disabilities Act (ADA), and the Fair Labor Standards Act (FLSA). A certified HR professional will help minimize the risks associated with non-compliance and ensure your organization is meeting legal requirements at all times.

How SHRM Certification Benefits Your Organization 

We’ve seen why SHRM certification is valuable from an employer’s perspective, but which specific benefits can SHRM-certified HR professionals bring to the organization as a whole

In fact, the benefits extend across multiple aspects of your business. From improving HR efficiency to boosting employee engagement, certified HR staff help create a more productive and compliant workplace. They can drive meaningful organizational change, improve compliance, and foster a healthier work environment

Let’s explore the key benefits your organization can expect from having SHRM-certified HR professionals.

Driving Business Results through Better HR Practices 

HR professionals who have obtained SHRM certification are skilled at aligning HR strategies with overall business goals. They understand how to create and implement HR practices that contribute to the company’s bottom line, such as enhancing employee productivity, reducing turnover, and improving workplace culture.

By ensuring your HR team is equipped with SHRM certification, you’re effectively investing in the long-term success of your company. SHRM-certified professionals are trained to use data-driven approaches to solve problems, make decisions, and develop strategies that support both the business and the workforce.

Strengthening Employee Retention and Satisfaction 

One of the most immediate benefits of employing SHRM-certified HR professionals is their ability to foster a positive work environment. High employee turnover can be incredibly costly for a business—not just in recruitment and training expenses but also in lost productivity and morale.

Certified HR professionals are trained to develop and implement strategies that improve employee satisfaction, such as robust onboarding programs, clear career development paths, and effective performance management systems. By ensuring your HR team understands how to build and maintain employee satisfaction, you can actively improve retention rates.

Creating a Culture of Professional Development 

Finally, employers who support SHRM certification for their HR teams send a clear message: professional development is a priority. When HR professionals are certified, they gain access to ongoing learning opportunities through SHRM’s educational resources, conferences, and networking events. This focus on continuous learning encourages a culture of growth and development within your organization, fostering higher levels of engagement and innovation.

Employees who see that their employer invests in their HR team’s development are more likely to feel confident in the company’s commitment to maintaining high standards and investing in the success of all employees. This can lead to increased loyalty, higher performance levels, and a more positive overall workplace culture.

How to Get SHRM Certification 

Whether aiming for the SHRM Certified Professional (SHRM-CP) or SHRM Senior Certified Professional (SHRM-SCP), the certification process requires careful preparation, meeting eligibility requirements, and successfully completing the SHRM exam. Employers who understand the certification process can better support their HR teams in achieving this prestigious credential. 

Here’s how to get SHRM certification.

Eligibility Requirements for SHRM-CP and SHRM-SCP 

Before starting the SHRM certification process, HR professionals must confirm their eligibility based on their education and experience:

  • SHRM-CP. Suited for individuals involved in operational HR tasks. Candidates need a mix of education and HR experience. This ranges from 1 year with a master’s degree to 4 years with a high school diploma.
  • SHRM-SCP. Targeted at senior HR leaders. This certification requires more extensive experience. This is typically 3 to 7 years of holding a strategic HR role, depending on education level.

Essentially, choosing the right certification depends on the professional’s role and career goals

Preparing for the SHRM Certification Exam 

Candidates can opt for self-study or take advantage of SHRM’s preparation tools.

  • Self-study. SHRM provides comprehensive study materials, including books, practice tests, and online modules. These are aligned with the SHRM Body of Applied Skills and Knowledge (BASK) and cover all relevant HR topics.
  • SHRM learning system. This is an official SHRM study tool that offers structured learning and study aids, making it easier for candidates to prepare thoroughly.

Many HR professionals also join study groups or take prep courses to enhance their understanding and readiness for the exam.

The SHRM Certification Exam Format 

The SHRM certification exam evaluates both knowledge and application. It consists of two main types of questions:

  • Knowledge-based questions. Test HR fundamentals like employment law, compensation, and workforce management.
  • Situational judgment questions. Present HR scenarios and require candidates to select the best response based on practical application.

The exam includes approximately 160 questions and takes four hours to complete. SHRM offers both in-person and online exam options for flexibility.

Recertification and Continuing Education 

SHRM certification is not a one-time achievement; maintaining the credential requires ongoing professional development. Every three years, certified professionals must either retake the certification exam or earn 60 Professional Development Credits (PDCs) to remain certified.

PDCs can be earned through various activities such as attending SHRM-approved conferences, completing online courses, or contributing to the HR community through teaching or research. This ensures that professionals stay up to date on evolving HR practices and continue to contribute meaningfully to their organizations.

Challenges HR Teams Face in Achieving SHRM Certification 

While SHRM certification can be a valuable asset for both HR professionals and their employers, the path to achieving certification isn’t always easy. HR teams often face a variety of challenges that can hinder their ability to pursue certification, ranging from time constraints to financial barriers and lack of organizational support. By understanding and addressing these challenges, organizations can help their HR teams successfully achieve SHRM certification, ultimately benefiting both the individual professionals and the company as a whole.

Here are the most common challenges that HR teams encounter.

Time Management and Work Responsibilities 

One of the biggest hurdles HR professionals face when pursuing SHRM certification is managing their time. HR roles often involve high-demand tasks. This can often leave little room for focused exam preparation. As a result, many professionals find it challenging to balance studying with their daily responsibilities.

Employers can play a critical role in supporting their staff by offering flexible work hours, study leave, or reducing workloads during the certification preparation period. This allows HR professionals to allocate time for study without sacrificing job performance.

Scope of Exam Preparation 

The SHRM certification exam covers a wide range of topics, including employee benefits, employment law, and strategic workforce planning. HR professionals who specialize in one area may find it difficult to prepare for the full scope of the exam.

To overcome this, candidates often rely on structured study programs such as the SHRM Learning System. They can also join study groups where they can collaborate with peers. For employers, offering access to comprehensive study tools or preparation courses can help HR teams tackle complex topics more effectively.

Financial Barriers 

In addition, the cost of SHRM certification can be a significant barrier. Exam fees, study materials, and prep courses represent a substantial financial investment. Without employer sponsorship, some individuals may be unable to pursue certification.

Organizations that support their HR team’s certification efforts can make a huge difference. This includes offering to cover exam fees or reimbursing the costs of study resources. This removes the financial burden and demonstrates the company’s commitment to employee development.

Lack of Organizational Support 

Moreover, a lack of organizational support and resources can make it difficult for employees to prioritize certification. This is especially true in terms of balancing daily responsibilities and career goals.

To address this challenge, employers should create a culture that values continuous learning and recognizes the strategic benefits of having SHRM-certified HR professionals. Celebrating achievements and offering development opportunities fosters a supportive environment where HR professionals feel empowered to pursue their credentials.

Not Using the Right Tools and Technology

Finally, another significant challenge HR teams face is the lack of appropriate tools and technology to streamline HR processes and free up time for certification preparation. Without effective HR management software, professionals can become bogged down in manual tasks like tracking employee data, managing payroll, and handling compliance paperwork. These time-consuming activities can detract from the study time needed to prepare for the SHRM exam.

Using outdated or inefficient systems doesn’t just hinder daily operations; it makes it harder for HR professionals to apply their knowledge, such as data-driven decision-making or strategic workforce planning. The right tools can simplify administrative tasks and provide better insights into HR metrics, allowing professionals to focus more on developing their skills and advancing their knowledge.

This challenge highlights the need for HR teams to have access to technology that supports efficient workflows, facilitates compliance management, and provides robust reporting capabilities. Solutions like Factorial’s HR software can help overcome this barrier by automating administrative tasks. That way, HR professionals can instead focus on their certification journey and long-term strategic initiatives.

How Factorial Can Help 

Factorial is an all-in-one HR software platform that simplifies many of the administrative tasks that can consume your HR team’s time, allowing them to focus on strategic initiatives like SHRM certification. By automating day-to-day HR processes such as time tracking, employee onboarding, and performance reviews, Factorial frees up valuable time for HR professionals to engage in professional development and certification preparation.

In addition, Factorial’s reporting and analytics features provide HR teams with insights into workforce data, which is an essential aspect of the SHRM certification curriculum. Certified HR professionals can also use Factorial’s tools to apply their knowledge to real-world situations. This includes creating data-driven HR strategies and improving employee engagement.

Ultimately, Factorial serves as a practical resource by streamlining workflows, reducing manual tasks, and providing a platform that enhances the application of SHRM certification principles. That way, certified professionals can focus instead on bringing maximum value to your organization.

Cat Symonds is a freelance writer, editor, and translator. Originally from Wales, she studied Spanish and French at the University of Swansea before moving to Barcelona where she lived and worked for 12 years. She has since relocated back to Wales where she continues to build her business, working with clients in Spain and the UK.  Cat is the founder of The Content CAT: Content And Translation, providing content development and translation services to her clients. She specializes in corporate blogs, articles of interest, ghostwriting, and translation (SP/FR/CA into EN), collaborating with a range of companies from a variety of business sectors. She also offers services to a number of NGOs including Oxfam Intermón, UNICEF, and Corporate Excellence - Centre for Reputation Leadership.  For more information or to contact Cat visit her website (thecontentcat.com) or send her a message through LinkedIn.

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